Why Pet Tags? Because they sell! Everybody knows there are sales opportunities in the Pets Channel but here are some 2004 facts that back it up: 1. There are at least 90 million cats and 74 million dogs in the U.S. 2. Americans spent 35.9 billion dollars on their pets. 3. That’s 62% more than on toys and 35% more than candy. 4. 63% of U.S. households own a pet – that’s 69 million homes. 5. Almost half of them own more than one pet.